California’s First Lady Produces ‘Gender Justice’ Films, Sells to State Public Schools

Just a little conflict of interest?

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California Governor Gavin Newsom and his wife, “First Partner” Jennifer Siebel Newsom, have quite a money-making scheme going on: “He runs the state and she’s a nonprofit founder, entrepreneur, and filmmaker,” Open the Books reports.

“While her husband attends to state business, Siebel Newsom engages in her passion: advancing ‘gender justice’ through her charitable nonprofit The Representation Project. According to tax documents the organization is ‘committed to building a thriving and inclusive society through films, education, and social activism.’”

Jennifer Siebel Newsom solicited state vendors and the governor’s campaign donors for large gifts to her charity, The Representation Project.

Siebel Newsom, through her non-profit The Representation Project, has released four films advocating gender justice. The films are leased for screenings to individuals, corporations, and schools, and come with their own lesson plans. Schools spend between $49-$599 to screen these movies to children.

With her Governor husband, who would dare deny her solicitations?

See just a little conflict of interest?

FLOWCHART: How Jennifer Siebel Newsom used taxpayer dollars to trade with herself, her nonprofit organization, and her for-profit business. The organization refused to disclose how much of their screening revenues came from California public schools. (Photo: Open the Books, with permission)

Open the Books dug in and reports:

Jennifer Siebel Newsom is credited as a writer and director on each of these films. Two of the movies feature Gavin Newsom himself, and many of the lesson plan activities are oriented toward engaging children in social and political activism.

Because of Gavin Newsom’s role in these films and because licenses are sold to schools which the governor is responsible for funding with tax dollars, auditors at felt the organization deserved further scrutiny.

Who’s Watching? 2.6 million students in 5,000 schools.

“Auditors at watched Newsom’s movies and read the lesson plans. What we found was, at times, shocking: sexually explicit images, political boosterism, and something called ‘The Genderbread Person.’”

The Globe watched the Misrepresentation Middle School movie as well. It’s a documentary, but it hammers strong feminist and gender justice messages for school kids ages 11-14:

  • Women as sex objects
  • Women/girls “in a disempowered position”
  • Few female protagonists in movies
  • women/girls portrayed as only seeking men, husbands, marriage, pregnancy
  • boys should be trained to not be “hyper masculine” or “misogynistic”
  • Middle school children are served images of upside-down strippers with little left to the imagination
  • the “genderbread person,” who aims to show children how biological sex, “gender expression,” “sexual attraction,” and “gender identity” exist on a spectrum, which can be mixed and matched.

The movie is not age appropriate for Middle Schoolers, and really should not have any place in school curriculum. It is pure propaganda.

Open the Books moved on to Siebel Newsom’s film The Mask You Live In, which features the website addresses of porn sites including Porn Hub, MassiveCams, BDSM.XXX, and The pornographic images displayed in the film are tagged with descriptions such as “domination,” “face fuck,” “kinky couples,” and “…dirty brunettes.”

“Siebel Newsom included images of naked or mostly naked women being slapped, handcuffed, and brutalized in pornographic videos. The pictures are graphic even when blurred. Screenshots of those scenes can be found HERE (VIEWER DISCRETION IS ADVISED).” The movie claims it will show “how we, as a society, can raise a healthier generation of boys and young men,” and will help “shape the national conversation around healthy masculinity.”

Open the Books also exposes lesson plans from The Representation Project which promote radical gender and sexuality messages:

One such lesson for middle and high schoolers includes the “genderbread person,” who aims to show children how biological sex, “gender expression,” “sexual attraction,” and “gender identity” exist on a spectrum, which can be mixed and matched.

While kindergarteners are spared the genderbread person in their curriculum, they are offered similar lessons on “gender identity,” introducing genders other than “boy” and “girl.”

Gavin Newsom is featured in Miss Representation and The Great American Lie as himself, talking about how he appointed women as police chief and fire chief when he was San Francisco Mayor, but only because they were the “most qualified” people for the jobs.

“Newsom speaks three times in Miss Representation and is portrayed as a champion of women’s rights—see this example from the middle school curriculum video (18:37).”

It is shameless political propaganda, and it is shown to young school kids.

“Getting paid by schools to portray your politician husband as a standup guy to captive children in the classroom was such a winning idea, Siebel Newsom deployed it again in The Great American Lie,” Open the Books reports.

The Great American Lie examines the roots of systemic inequalities through a unique gender lens,” Siebel Newsom’s movie page states. “With America facing widening economic inequality and stagnant social mobility, this film takes audiences on an empathy journey, inspiring a path forward.”

Open the Books summarizes the actual threats of the movies:

Kids forced to watch The Representation Project films in schools aren’t just subjected to gender ideology, sexually explicit images, and Gavin Newsom’s one-liners. They’re being given a left-wing framework through which to see the world, and then prompted to conduct social and political activism.

In The Great American Lie curriculum, students are asked to do a “privilege walk,” divulging personal information in order to compare themselves to peers inside and outside the classroom. “Privileges” include being “a cisgendered man,” “white,” “born in the United States,” “straight,” and speaking English as a first language.

First Partner solicits state vendors and Governor’s campaign contributors

In January, the Globe covered the Open the Books report which found in California’s state spending “979 state vendors who gave $10,561,828 in political donations to Gavin Newsom during his 2010, 2018, recall election, and 2022 election cycles. Meanwhile, these companies reaped $6,201,978,173 in state payments.”

That’s a $10.6 million investment for a $6.3 billion return.

Open The Books also found “pay to play” vendor contributions going to the first partner, Jennifer Siebel Newsom, who they say solicited state vendors for donations to her charity, The Representation Project, which since 2011, has generated $17,489,680 in revenue.

Click here to read the full article in the California Globe


  1. This is outrageous. Remind you of Honig and his wife? They brought him up on charges. No chance they will do that to her. Documentary filmmakers = no marketable skills.

  2. Thick as thieves or should I say thick as progressives? They sicken me and is the reason California has become unlivable, unsustainable and filthy with crime and perversion like we have never seen in the school system.

  3. Rottweiler says it so well…….

  4. Justsomegirl says

    Talk about misuse of taxpayers money and embezzlement in the highest form! Both should be prosecuted! She isn’t supposed to be allowed FUNDING from any government entity as long as her husband is in office! .. Sometimes devious actions have consequences Mr. And Mrs. Governer 😶‍🌫️


    This is a conflict of interest. I ran out a manager that did the same thing creating a product to sell under the influence and implied authority of government.

    This is a jail offense …. but you want to bet the idiot Democrats in Sacramento will rally to defend a criminal act.

  6. Newsom is a Perfect replacement for Biden the fossil fool. Except Biden is getting his payoffs from both our nations enemies and our states corporations.

  7. Hey, if Hunter can give 50% to Brandon, why shouldn’t Jenny do the same?

  8. Barry Schmidt says

    Thank God my wife and I moved from Freakifornia four years ago. If we still had school-aged kids, we would NOT enroll them in the Communist indoctrination centers they now call “schools” in a state that no longer represents the people who live there. Despicable Newsom and his weirdo wife should be jailed, with Newsom being dragged from his office Sacramento in chains! Why in chains? Because the ballot system is completely rigged to allow only Far-Leftists to win elections, with sucker Taxifornia taxpayers forced to pay for a “woke” mess they never voted for and can no longer control.

    Outrageously, Newsom makes his own laws without the vote of the electorate, and there is no longer a thing the taxpayers can do about it. The same situation applies to the demented fool Biden, who merely issues an “executive order” that results in what amounts to a tyrannical dictatorship. Before I die, I would have no problem with a revolution that would remove these rats from office and force governments to again operate within the Constitution instead of laughing at it.

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