Feds give California funds for drought aid, restoration

As reported by the Associated Press:

SACRAMENTO, Calif. >> Federal officials said Wednesday another $150 million would be provided to aid California drought aid programs.

U.S. Secretary of Agriculture Tom Vilsack said the funding continues efforts to relieve the nation’s top agriculture producing state during its fourth dry year.

The funding includes:

• $130 million to support conservation and restoration along the Sierra Nevada and its surrounding forests. The snow on the mountains usually provides a third of California’s water, though it’s virtually gone this year. …

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CA Water Board Prioritizes Fish Over People

As severe drought conditions in California continue to worsen, state officials have started to roll out with new regulations to prioritize various water interests.

On Wednesday, the State Water Resources Control Board adopted new emergency regulations to protect endangered and threatened fish. Low flows in four tributaries of the Russian River cause “high temperatures, low oxygen levels and isolated pools of water that can kill fish,” such as the coho salmon and steelhead trout.

Starting July 3, roughly 13,000 properties in the watersheds of Dutch Bill Creek, Green Valley Creek, Mark West Creek and Mill Creek will be subject to “enhanced conservation measures” in addition to the existing statewide water restrictions. As reported by the Press Democrat, residents are subject to the following rural water rules:

  • “No watering lawns, washing driveways and sidewalks, washing motor vehicles, filling or refilling decorative ponds and fountains, and no use of water in a fountain or water feature not part of a recirculating system.
  • “No watering of landscapes (trees and plants, including edible plants) that causes runoff onto adjacent property or non-irrigated areas or within 48 hours after measurable rainfall.
  • “Limits landscape watering to two days per week and only from 8 p.m. to 8 a.m.
  • “Sets no limit on use of graywater — from bathtubs, showers, bathroom washbasins, clothes washing machines and laundry tubs as well as captured rainwater — for lawn and landscape irrigation, washing motor vehicles and use in decorative ponds, fountains and other water features, except for prohibition of irrigation runoff or application within 48 hours after measurable rainfall.”

“This is a very extreme situation,” said Corinne Gray, a senior environmental scientist with the state Department of Fish and Wildlife. “There are already fish dying in the streams.” Gray told the SWRCB that the fish merely required a “trickle of water” between pools on the four creeks.

Farm representatives attending the meeting claimed parts of the measure were regulatory overreach. Text in the emergency measure enforces these new regulations “regardless of water seniority.”

This kind of enforcement has led to lawsuits against SWRCB. Just this week, the Banta-Carbona Irrigation District challengedwater restrictions imposed by the state board, the first of potentially many more suits to come.

It remains to be seen whether the state board has the right to overrule century-old rights to water.

Originally published by CalWatchdog.com

White House (sort of) defends Obama golfing during drought

As reported by The Desert Sun:

On his way to Los Angeles Thursday, White House deputy press secretary Eric Schultz took a wide array of questions from reporters. Topics ranged from Wednesday night’s terrorist attack in South Carolina to free trade, the Pope — and golf in the Coachella Valley.

According to a White House press pool report, Schultz was asked “whether it was appropriate for the President to be playing golf at an exclusive resort in the desert amid a drought.”

He responded, “This administration’s commitment to helping those affected by the drought is second to none,” and added: “I know that many courses have taken water mitigation steps aimed at water conservation.”

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VIDEO: CA drought a result of environmentalist priorities

“Taxifornia” author James V. Lacy explains to Fox’s Stuart Varney that CA’s water scarcity is a result of misplaced environmental priorities.

 

CA Senior Water Rights Under Fire

WaterAfter floating the possibility for months, authorities followed through on threatened curtailments on California’s most senior water rights holders.

“The action by the State Water Resources Control Board, after weeks of warnings, affects 114 different water-rights holders in the Sacramento and San Joaquin river watersheds, as well as the Delta region,” the Sacramento Bee reported. Not since 1977 have restrictions dug so deep into the state’s so-called riparian rights system.

Only the beginning

State officials told the New York Times that further restrictions are all but a foregone conclusion, with reassessments to be conducted on a weekly basis.

“The reductions announced Friday apply to more than 100 water right holders in the San Joaquin and Sacramento watersheds and delta whose claims to water came after 1903,” reported the Times. “While the cuts will fall primarily on farmers, some will affect small city and municipal agencies, as well as state agencies that supply water for agricultural and environmental use. Water can still be used for hydropower production, as long as the water is returned to rivers.”

FarmDespite the blanket expansion of cuts, some rights holders fared better than others. San Francisco, where rights date to 1901, avoided the strictures for now. Meanwhile, in the state’s agricultural heartland, the pain was sharply felt. According to the Bee, residents drawing water from the federal Central Valley Project and the State Water Project “have lost about one-third of their water this year. The University of California, Davis, estimates that more than 560,000 acres of farmland will sit idle.”

A different future

Deep into the most serious and protracted challenge of his time in office, Gov. Jerry Brown has tightened the taps with a methodical urgency and a quintessentially Californian sort of spirituality. In recent remarks for the Los Angeles Times, Brown took a cosmic view of California’s future, weaving conservationism and futurism together in an extended metaphor of “spaceship Earth.”

“We are altering this planet with this incredible power of science, technology and economic advance. If California is going to have 50 million people, they’re not going to live the same way the native people lived, much less the way people do today,” said Brown. “You have to find a more elegant way of relating to material things. You have to use them with greater sensitivity and sophistication.”

But Brown affirmed that residents will have to pay for their enlightened approach to growth. “A lot of heavy lifting will be done by local water districts, and that will show up in your water bill,” he told the Times.

To the courts

Not all Californians, of course, share Brown’s vision, or that of the Water Resources Control Board. The result, analysts predicted, would be a flood of litigation. “Within hours of the board’s announcement,” the Los Angeles Times recounted, “officials of the Oakdale Irrigation District in the San Joaquin Valley issued a statement saying that they were ready to seek a court injunction to put a hold on the curtailment.”

Their case appeared to hinge on claims that the WRCB used inadequate information on water use to overstep its regulatory authority. Oakdale Irrigation District chief Steve Knell suggested to the Times that California “doesn’t have the authority to manage pre-1914 rights, nor does the board have accurate data on diversions by junior rights holders.”

But the board blamed the cuts’ rough consequences on the state’s inflexible rights regime. “Those ordered to stop diverting from rivers and streams have other options, including tapping groundwater, buying water at rising costs, using previously stored water or leaving fields unplanted,” officials said, according to the Associated Press. WRCB executive director Thomas Howard was blunt: “It’s going to be different story for each one of them, and a struggle for all of them.”

Originally published by CalWatchdog.com

California’s Drought is a Communications and Policy Issue

Photo Credit: The International Rice Research Institute

Photo Credit: The International Rice Research Institute

In the face of California’s crippling drought, public agencies will have to employ wide-ranging strategies and tactics to educate, motivate, enforce, and reinforce messages about drastic water cutbacks.

Their success or failure hinges on how they communicate to diverse audiences about managing water, a precious natural resource. In their dilemma, there are also communications lessons.

On Tuesday, California’s State Water Resources Board said residents used 13.5 percent less water against an April 2013 benchmark. This is a significant improvement over previous months, but it also shows a major gap in achieving the mandatory average 25 percent reduction in urban water use ordered by California Governor Jerry Brown. 

The drought has generated thousands of media stories and an unending stream of tweets and posts and sparked intense debate on what needs to be done. Water agencies, city managers, and other local elected officials will have to make major decisions, large and small, about how to urge residents to use much less, and conserve much more, water.

In this highly charged atmosphere, carefully developed communication strategies will be essential to get the public informed and accepting of the solutions required. Organizations will have to engage from the top down at the state level to coordinate messages and from the bottom up at the local level to make relevant, persuasive arguments.

State-level authorities must consistently communicate the need for cooperation through a coordinated, systematic and statewide approach.  Local water interests must develop their own communication programs that appeal to the residents and water users in the jurisdictions. Authorities overseeing water reduction must speak with culturally appropriate voices to residents from diverse backgrounds. Finally, local water interests will succeed from a grassroots approach that aims to be informative rather than punitive.

Eventually the rain and snow will fall. California will experience relief from this prolonged and painful drought. In the meantime, the drought is all but certain to result in future water policy, lifestyle, and societal changes. To what extent California’s lawmakers rewrite future rules hinges on how the state’s water users change behavior and habits now.

As California has done on other issues such as energy, healthcare, and education, the state has the opportunity to model a progressive problem-solving strategy. Impactful communications, thoughtfully implemented, will play a critical role in the success of that strategy. Lessons abound for PR professionals everywhere.

Originally published by Fox and Hounds Daily

irector at KP Public Affairs, a PR and lobbying firm based in California

Public Outrage Over Uneven Water Cutback Mandates

Shower head water droughtA cascade of new water regulations has brought the drought home to millions of residents across California, cutting into their indoor and outdoor use and, often, prompting an outcry. But the impact of the regulations, handed down at different levels of government, has become significantly uneven, sowing the seeds of further controversy as the cutbacks continue with no end in sight.

Transforming landscaping

Following on Gov. Jerry Brown’s executive order mandating swift and sustained reductions in water usage, California regulators brought yet another type of consumption to heel. “The state Building Standards Commission voted to change development rules to reduce the demand for water,” the Associated Press observed. “Developers can meet the rules by planting shrubs and bushes instead of grass or installing slow-trickling valves instead of traditional sprinklers.”

Regulators expected the decision to bring significant savings — about 20 percent less across all California lawns. “Outdoor irrigation,” noted the AP, “accounts for roughly half of residential water use.” By the middle of June, residences, workplaces, schools and hospitals will all be subjected to the new strictures.

Riparian regulations

The curbs on thirsty lawns followed fast on sharp new demands imposed on historic farms by the State Water Resources Control Board. In an unprecedented move, a group of farmers recently offered to reduce their consumption by 25 percent relative to 2013 levels. Now, regulators have accepted the plan.

“The action applies only to so-called riparian rights holders, landowners whose property has direct access to a river or stream,”reported the Los Angeles Times. “By volunteering the cuts, Delta farmers avoid the risk of being hit with even larger cutbacks mandated by state water regulators.” According to the Times, the move brought one especially precious form of relief, taking away “the threat of lengthy and divisive litigation in a time of crisis.”

But not all farmers have accepted the new status quo. Some, reported the Contra Costa Times, hired attorneys “to assert that the state is defying statutes that honor their seniority. The water board’s order exceeds the scope of the state’s authority, the lawyers contend.” Farmers complained that they were pushed to offer a deal in order to avoid Draconian, potentially devastating penalties. And the state’s order that rights claimants show proof of property ownership has touched off an angry scramble for documentation.

“To defend their place in line, senior rights holders have rushed their ancient documents to analysts in the Division of Water Rights in Sacramento,” according to the Contra Costa Times. “Who, where and what rights will be curtailed in coming weeks remains to be determined, water officials say. Cutoffs will be based on flows in the watershed — and how long rights have been held.”

Local outrage

Meanwhile, in areas where cutbacks have already been adopted, some water agencies have moved ahead with even sharper penalties for current levels of use. San Jose Water, a private company supplying much of Silicon Valley with drinking water, followed the lead of nearby Santa Cruz and mandated steep new reductions in residential water consumption. As the San Jose Mercury News reported, “the company announced it would give all single-family residences — defined as any home that has its own water meter — monthly water allocations requiring a 30 percent reduction from 2013 levels. Apartments and most businesses won’t receive them.”

One detail in particular provoked a public outcry: “The 30 percent cut isn’t based on each home’s individual use. Instead, it’s calculated on the month-by-month average of all residential users in San Jose Water’s service area.” Company officials endured an hours-long hearing that drew some 350 dismayed locals, but remained — like officials across the state — largely unmoved. “It’s not like the spigot is going to go dry,” said Palle Jensen, senior vice president for regulatory affairs, according to the Mercury News. “You can still use water. But you will have to decide how.”

Originally published by CalWatchdog.com

Californians Pay To Have Their Lawns Spray Painted Green

Front yard waterGov. Jerry Brown is cracking down on how much water Californian’s use in their daily lives, and that means parched lawns are turning brown as the state heads into its fourth year of drought.

In steps some savvy entrepreneurs who have a solution to water restrictions: spray paint your lawn green, don’t waste water on it. Lawn painting companies, like Xtreme Green Grass, are seeing business boom.

“I probably have about seven appointments scheduled in just the next week or so.” David Bartlett, the company’s owner, told KXTV-Sacramento.

Bartlett’s company sprays a non-toxic green dye across the brown areas of your yard, making look as if it’s been freshly watered. The service takes about an hour and costs 25 cents per square foot.

That may seem like a lot, but Bartlett says it’s way cheaper than making your lawn “drought-friendly” by bringing in new plant material. Doing that can cost homeowners several thousand dollars.

Most of California is going through an “exceptional” drought period, according to monitors, and some 37 million residents are being impacted by less-than-normal rainfall and snowpack. The Golden State saw record low snowpack this year.

In response, Gov. Brown mandated that statewide water use shrink by 25 percent, pushing for fines up to $10,000 for those who use too much water. Republicans have blamed federal and state policymakers for flushing lots of water out to sea every year because of the delta smelt — a small, endangered fish.

“For the governor to come out and say, ‘Look, we all have to now take shorter showers and kill our front lawns and stop washing our cars,’ that is not the answer,” said Travis Allen, Republican State Assembly member. “Forty percent of our water is going into the Pacific Ocean. The answer is, let’s stop sending that water into the Pacific, and let’s send it into our cities, into our homes.”

“Sacramento and Washington have chosen to put the well-being of fish above the well-being of people by refusing to capture millions of acre-feet of water during wet years for use during dry years,” U.S. Rep. Kevin McCarthy, a Republican who represents the Bakersfield area. “These policies imposed on us now, and during wet seasons of the past, are leaving our families, businesses, communities and state high and dry.”

Originally published by the Daily Caller News Foundation

Are Californians Ready to Drink ‘From Toilet to Tap’?

Photo Credit: The International Rice Research Institute

Photo Credit: The International Rice Research Institute

Looking for an edge in coping with California’s drought, officials around the state have embarked on a public relations campaign for recycled drinking water.

Proponents of the new push hoped to capitalize on the bad publicity hitting the bottled water industry, where several suppliers have come under scrutiny for drawing their water from California. This month, “Starbucks announced that it would begin a process to move the bottling operations for its Ethos water brand to Pennsylvania,” NBC News reported. Nestle, meanwhile, refused to stop sourcing its water from public lands in the Golden State, although its pumping permit expired decades ago, and activists have petitioned the California Water Resources Control Board to halt the practice.

“The attention on Nestlé’s permit bumped it to the front of the pile for renewal review. The process will take at least 18 months, Heil said. Meanwhile, Nestlé can continue to operate in the forest as long as the company continues to pay the annual fee of $524 on the expired permit and operate under its provisions.”

Feeling the heat, Nestle Waters North America’s Tim Brown took to the San Bernardino Sun to vouch that California bottling operations should not be considered water-wasting culprits. “Our latest conservation measures include a waste-water recovery project expected to save annually 25 million gallons of water,” he wrote. “We supported the recent water bond to improve infrastructure and protect and restore watersheds and ecosystems and we believe that California’s new groundwater management legislation is a step in the right direction.”

Public skepticism

Yet, “despite the extensive science that goes into cleansing recycled water down to its molecular construction, in a recent study, 13 percent of adults said they would point-blank refuse to try it,” according to The Week. “Similar efforts in the past to jumpstart the recycled water trend in the state have failed.”

California’s long history with recycled water projects has lent credence to those who expect the pattern to continue. “Enticing people to drink recycled water […] requires getting past what experts call the ‘yuck’ factor,” as the New York Times observed. “Efforts in the 1990s to develop water reuse in San Diego and Los Angeles were beaten back by activists who denounced what they called, devastatingly, ‘toilet to tap.’ Los Angeles built a $55 million purification plant in the 1990s, but never used it to produce drinking water; the water goes to irrigation instead.”

Orange County officials, however, have brightened hopes for the recycled water movement. As Southern California Public Radiosuggested, the O.C.’s successful recycling program has underscored why “calling it ‘toilet to tap’ isn’t fair.”

“The recycled sewage water makes quite a journey on its path to purification before it comes out of faucets at home. About 2.4 million Orange County residents get their water from a massive underground aquifer, which, since 2008, has been steadily recharged with billions of gallons of purified wastewater.”

According to SCPR, Orange County Water District officials overcame the yuck factor “with a massive public relations campaign that involved more than 2,000 community presentations.”

In Santa Clara County, where recycled water has been steadily employed for non-drinking uses, San Jose’s public figures have kicked off a similar effort. San Jose Mayor Sam Liccardo, Santa Clara Mayor Jamie Matthews, and others held a recent press conference around their own consumption of recycled water, the Contra Costa Times reported. “‘Delicious,’ said Liccardo, as cameras clicked. ‘Good stuff!’ said Matthews, as video rolled.”

Nudging state law

At the statewide level, fans of recycled water had a bit more news to cheer as well. In Sacramento, the author of a string of recycled water-use bills stretching across the several years, Assemblyman Mike Gatto, D-Glendale, recently secured committee support for Assembly Bill 1463, another proposal pushing the approach to conservation. “Gatto’s legislation to help reduce the barriers for onsite-water recycling and allow more Californians to participate in safe and sustainable recycled-water practices was approved by the Assembly’s Water, Parks and Wildlife Committee on a 15-0 vote,” according to California Newswire.

Originally published by CalWatchdog.com

CARTOON: Western Water

Drought cartoon 1

Pat Bagley, Salt Lake Tribune